Reach Booster, Explained: Find the Amazon Content That's Being Held Back, and Fix It

Amazon does not always tell you when your content is underperforming. Sometimes it tells you even less than that: it just quietly stops showing a video or photo on product detail pages, with a banner buried somewhere in Creator Hub that most people never go looking for. The content is still live, it is still attached to your products, and it is just not being shown where it would actually get seen. Most creators never find out this is happening to them.

Reach Booster is the desktop Amazon Butler panel built for that specific problem. It works together with the Influencer Butler browser extension, which captures flagged items as you browse, and it also runs its own active scan engine that goes looking for them on a schedule. Once something lands in the table, Reach Booster walks you through diagnosing exactly what Amazon did not like and fixing it, with a real per-item pipeline instead of a generic tip sheet.

Two ways items land in the table

The first way is passive. Install the Influencer Butler browser extension, then open your Amazon Creator Hub or My Content list while you are signed in. As you browse past items that Amazon has flagged, the extension records them automatically. Anything that comes in this way is tagged in the UI as "from the extension," so you always know where a row came from.

The second way is active, and it does not depend on you browsing anything. The desktop app has its own scan engine: a Scan now button plus Pause, Resume, and Stop controls for a run in progress, and a daily scheduled scan that crawls Amazon surfaces on its own. Before you run it, you choose which surfaces to include with Manage, Attention, and Published checkboxes, pick a marketplace, and set a max-pages limit plus an optional detail-cap. The scan reads Amazon's own "Improve reach" banners and classifies them itself, so you get a steady stream of flagged items whether or not you ever open Creator Hub that day.

Between the two, you end up with one table that reflects both what you have personally browsed past and what the app found on its own.

What Amazon actually tells you, and what it doesn't

Where Amazon gives a reason, Reach Booster scrapes it verbatim from Amazon's own banner text. Where Amazon doesn't, which is common, you get a generic fallback line instead: "Not shown on product detail pages, failed Amazon's quality bar." That line is honest about the limit here. Amazon's own explanations are often just not very specific, and Reach Booster is not going to invent detail Amazon didn't give you.

That is why the Diagnose step exists. On top of whatever Amazon says, Diagnose measures the actual file and adds structured findings with specific codes, the kind of detail Amazon's banner never includes.

For video, the codes it checks for are:

• Vertical orientation (the fix is to blur-fill it to horizontal)
• Low resolution (aim for at least 1280x720, ideally 1920x1080)
• Too short (under 15 seconds)
• Too long
• No audio
• Low frame rate (under 24-30fps)
• Low bitrate
• Odd aspect ratio (use 16:9, 9:16, 4:5, or 1:1)

For photos:

• Low resolution (aim for at least 1000px on the long side, ideally 1600 or more)
• Tiny file size
• Odd aspect ratio
• Wrong format

A drawer alongside the findings also shows general quality tips that apply regardless of which codes came up: steady shots, even lighting, no watermarks, logos, or promo text on the image or video itself, clear audio, and the product kept as the clear subject of the frame.

The fix pipeline, step by step

This is the part that separates Reach Booster from a page that just lists problems at you. For a flagged item, the flow is:

1. Download the flagged asset so the app has the actual file to work with, not just metadata about it.
2. Diagnose it. This measures the file and populates the drawer with findings and tips, using the codes above.
3. For vertical videos specifically, a one-click Fix that blur-fills the video to horizontal automatically. No external editor, no manual cropping.
4. Re-upload. This deletes the live Amazon item and uploads the improved file in its place, keeping the same product tags so nothing gets disconnected from your listing.
5. The item is then marked "reuploaded" with a visible 48-hour countdown, because Amazon rechecks new uploads within 48 hours. A later scan checks back and verifies whether it is now showing or has been verified.

Step 4 is worth slowing down on. Re-upload is irreversible, and the app does not let you breeze past that. It requires you to type the word "DELETE" to confirm before it will touch the live item. That is a deliberate piece of friction, and it is there on purpose: this step deletes something that is currently live on Amazon, and the app is not going to make that decision easy to trigger by accident. It is a small detail, but it is the kind of detail that builds trust. An app that is willing to delete your live content without a second thought is not an app you want anywhere near your listings.

If you are managing more than a handful of flagged items at once, there are bulk actions too: Queue, Mark fixed, Dismiss, and Remove, plus a CSV export if you want to review a full batch outside the app or hand a list to someone else.

A realistic walkthrough

Say a video on one of your listings gets flagged. You open Reach Booster, click into the item, and hit Download, then Diagnose. The drawer comes back with two findings: vertical orientation, and low bitrate. Nothing cryptic, just those two codes with the usual tips attached underneath.

Vertical orientation has the one-click fix available, so you click it. The app blur-fills the video to horizontal in place, no need to open a video editor or re-export anything yourself. With the fix applied, you click Re-upload, type "DELETE" to confirm since this is about to replace the live item, and the upload goes through with the same product tags intact.

The item now shows "reuploaded" with a 48-hour countdown ticking down underneath it. You do not need to babysit it. Two days later, the next scheduled scan runs, checks back on that item, and marks it verified, meaning it is showing on product detail pages and back in rotation. The whole cycle, from "flagged with no real explanation" to "verified and visible again," happened without you ever leaving the one panel.

Why this is worth paying attention to

The honest version of this problem is that most creators are losing reach they don't know they're losing. A banner buried in Creator Hub is easy to miss entirely, and Amazon's own wording, when it bothers to give any, rarely tells you enough to act on. Reach Booster closes that gap from both directions: the extension catches what you happen to browse past, the scan engine catches what you don't, and the Diagnose step turns a vague quality-bar rejection into a specific, fixable list of codes.

None of it skips past the fact that re-upload touches live content. The typed confirmation is there precisely because this is not a reversible action, and that is a reasonable thing to be careful about. If you have listings with video or photo content that has been sitting flagged, Reach Booster is worth opening just to see how many items are quietly sitting in Manage or Attention that you never knew were being held back.