Engagement Rate Calculator
Find your real engagement rate and see how it stacks up on Instagram, TikTok, and YouTube. A must-have number for pitching brands and knowing your worth.
Engagement rate = (average likes + average comments) ÷ followers × 100. Use your typical recent posts for the best read.
Your engagement rate
4.25%
Good for Instagram
Benchmarks are rough industry ranges and vary by niche and audience size.
Why engagement rate matters
Brands care more about engagement than follower count. A creator with 8,000 highly engaged followers often drives more sales than one with 80,000 passive ones. Your engagement rate is the quickest proof that your audience actually listens to you.
How it is calculated
This tool uses the standard formula: (average likes + average comments) divided by your follower count, times 100. Enter numbers from your typical recent posts rather than a single viral one for a rate that reflects your normal performance.
Benchmarks differ by platform: TikTok rates run much higher than Instagram or YouTube, so the tool grades your rate against the right platform.
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