Amazon Sales Estimator
Enter any product's Best Sellers Rank and category to estimate how many units it moves each month. Great for sizing up demand before you feature a product.
Find this in the "Product information" section of any Amazon listing, shown as "Best Sellers Rank: #12,345 in Home & Kitchen".
Estimates use a category sales curve fit to real rank-and-sales data. Different categories sell at very different volumes for the same rank, so pick the closest one.
Estimated sales per month
65 units
Estimated sales per day
2 units
A rough estimate for gauging demand, not an exact figure. The lower the rank number, the more a product sells.
What is Best Sellers Rank?
Best Sellers Rank (BSR) is Amazon's measure of how well a product sells within its category, updated hourly. A rank of #1 is the top seller; higher numbers sell less. Amazon no longer publishes unit counts, so estimators fit a curve that maps rank to sales per category.
Because a #5,000 rank in Home & Kitchen sells very differently from #5,000 in Electronics, always match the category. Use the estimate to compare products and spot demand, not as an exact sales figure.
Want live rank and sales estimates right on the Amazon page while you browse? That is what the Influencer Butler Chrome extension and desktop app do automatically.
More free tools
Keep the momentum going.
Amazon Affiliate Earnings Calculator
Estimate your monthly and yearly Amazon commissions from clicks, conversion rate, and category.
Engagement Rate Calculator
See your true engagement rate and how it stacks up against the benchmark for your platform.
Hashtag Generator
Generate a ready-to-paste mix of broad, niche, and shopping hashtags for any product post.
Affiliate Link Builder
Add clean channel tags and UTM parameters to your storefront links so you know what converts.
See sales estimates while you shop.
The free Influencer Butler extension shows rank, sales estimates, and commission math right on Amazon listings. Install it in one click.