The Deals Newsletter That Writes Itself (and Sends Itself)

Everyone tells creators to build an email list. Almost nobody tells them what to send once they have one, so the list sits there, growing slowly and earning nothing, because writing a newsletter every week is one more job on top of filming, posting and answering DMs.

Foyer Butler's newsletter solves the "what do I send" problem by not asking you to write it. You give it a subject and a short intro, and it builds the rest of the email from your live deals, the same picks shown on your Foyer Butler link-in-bio page. Turn on the schedule and it sends itself. Here is how it works and what to set up so it keeps working.

Where the subscribers come from

The list is built by the Email capture form on your Foyer page. Every new sign-up gets a confirmation email and only lands in Your subscribers once they click it, so the list is real people who opted in. You can search, filter by status or tag, tag in bulk, unsubscribe someone, or export the whole thing to CSV.

Your page and your subscriber list are free to keep on any plan. Sending is free during your trial, and once the trial ends, sending new newsletters needs an active Pro subscription. The page and the list are never affected by that, only new sends pause until you upgrade. You get an email heads-up a few days before it happens, so it is never a surprise. Plans are on the pricing page.

Sending one newsletter

Under Send to your list, write a subject and a short intro, then click Send now. Foyer Butler builds the rest of the email from your live deals and delivers it to everyone on your list.

That is the whole manual flow. The intro is your voice: two or three lines about what is good today, why you picked it, or what is coming this week. The deals do the rest.

Sending on a schedule

Turn on Send automatically and pick a cadence: daily, every 2 or 3 days, or weekly, at a time you choose. It uses whatever subject and intro you last saved, so a good evergreen intro ("Here are today's best picks from my deals page") lets it run for weeks without attention.

The timing detail that matters: send after your deals are fresh. Under Email, Compose, the Send automatically section tells you when your Deals Butler search starts, when it usually finishes, and when your page is updated. Choose Use this time to schedule the newsletter just after that. If you run more than one Deals Butler, pick the one that feeds your page under Today's Deals, and the timing follows it. A newsletter that goes out an hour before the deals refresh is yesterday's deals with today's date on it.

The compliance work is done for you

Every email includes an unsubscribe link automatically. Anyone who unsubscribes is never emailed again, and an address that bounces or reports a message as spam is removed for good. Each account has a daily sending limit that protects deliverability for everyone, including you.

Add your mailing address under Email, Compose, and it is printed small at the bottom of every email. Marketing emails are expected to show a postal address, and this is the one setting people forget.

Then there are the Amazon rules. Amazon's Associates program restricts showing prices outside Amazon's own tools, so Amazon deals in your newsletter show the percent off but never a price. Walmart deals still follow your price display setting. When an email includes Amazon items, a short Associates disclosure line is added at the bottom automatically, in your app language, and a Walmart line when Walmart items are included. If you customized the disclosure wording on your page, that wording is used.

Sending from your own domain

By default the newsletter goes out from a shared Influencer Butler address, and the sender name shows your page name followed by "via Influencer Butler". On a paid plan you can send from your own domain instead, and the sender shows just your page name.

Setup is under Email, Compose, Send from your own domain:

1. Enter a domain or subdomain you own. A subdomain like mail.yourdomain.com keeps your regular email separate, which is the sensible choice.
2. Click Add domain and copy each DNS record it shows into the DNS settings at the company where you bought the domain.
3. Click Check my DNS. It can take a few minutes, sometimes longer.

Once every record shows Confirmed, your newsletter sends from the address you choose (hello@yourdomain.com by default) and you can set where replies go. Until then, emails keep going out from the shared address, so nothing breaks during setup. An email provider's own domain like gmail.com cannot be used. A new domain starts with a smaller daily limit that doubles each day, which is how you warm it up without tanking deliverability, and once your records are confirmed the panel also suggests a DMARC record to add.

Sending to someone who is not on the list yet

Send to someone else, also under Email, Compose, sends today's newsletter to one address, or to a pasted or uploaded list of up to 100, without emailing the rest of your list. You tick that you have their permission and add a short note on where the list came from, then confirm. It goes out right away and adds them to your subscribers.

People who unsubscribed, or who are on your do-not-contact list, are skipped. The first email opens with a short note saying who you are and why they are getting it, and the result tells you how many were sent out of how many you chose, and why any were skipped. This is for the brand contact who asked to see what you send, or the group of friends who said "put me on your list", not for cold lists you bought.

Reading the results

The Analytics tab on your Foyer page shows open and click rates for your recent emails alongside page views, taps and subscriber growth. Because the deals in the email are the same tracked links as on your page, a click from the newsletter shows up in your Link Performance like any other tap.

Watch two numbers. If opens are fine and clicks are low, the intro is not selling the deals. If opens are low, change the subject or move the send time to after the refresh. Both are five-minute fixes.

The point

A list you never email is a list you are paying for in missed orders. Foyer Butler turns the deals you already harvest into an email you never have to write, sends it when the deals are fresh, and keeps you on the right side of unsubscribes, bounces and Amazon's price rules. Set the schedule once and let the entrance hall do its job.