Pick Your Keywords for the Year: Keywords and Filters

Every message starts here. Every brand Message Brands contacts for you starts on this screen. This is where you say what you want to be sent, and what you never want.

Included in the Beginner plan. Quick note on plans. Keywords and Filters is included in the Beginner plan, so everyone has it.

Keywords or brand name. Type a product type or a brand name and press Add. Each becomes a chip. Only campaigns matching one of these get a message. Leave it empty and everything qualifies.

Chips you can pause and reorder. Disable pauses a chip without deleting it. Drag to reorder, and the first matching keyword runs first. Keyword Packs drops in a ready-made set for a niche.

What to skip. Underneath are the skip lists, with a toggle to fold them away. Any campaign with one of these words in its title is skipped.

Words you never film. Good ones here are things you would never film: supplements, vape, anything off limits for you.

Brands to skip. And brands to skip takes a brand out entirely. A competitor, or somebody you already work with directly. A skip always beats an include.

The AI half. Now the clever half. Describe what you sell and the AI writes a year of keywords, one list per month, ranked against the campaign catalog so the ones with live campaigns sort first.

Who buys from you. Target audience is optional but it helps. Busy parents get different ideas than college students.

Price range. The price range is a real filter: suggestions outside it are dropped. The minimum ships at thirty, so lower it if you sell cheaper products.

Steer the ideas. These tick boxes steer the suggestions: trending, bought in multiples, solves a problem, giftable, and so on.

Add to existing. Add to existing matters. Tick it and a new run adds to your months instead of replacing them.

Generate all months. Generate all months writes the twelve lists using your OpenAI key, or the hosted AI on the Beginner plan. It costs pennies a run.

Twelve boxes. The payoff: twelve boxes, one per month, each full of things worth chasing at that time of year. They are plain text, so edit anything.

Send to Message Brands. When a month looks right, send it to Message Brands. That is the list your outreach works from. Copy settings from Deals Butler pulls in that butler's setup and replaces every month, so use it on purpose.

Next step. Your next step: add three keywords you want, three words you never want, drop the price floor to ten, and generate your year.