Prime Big Deal Days 2026: The Creator's Complete Guide

Amazon's Prime Big Deal Days is the fall version of Prime Day, and for a deal-posting creator it is one of the biggest earning windows of the year. It opens the holiday shopping season, your audience is already in buying mode, and the commissions available in a two-day window can rival a normal month. This guide covers what the event is, when it lands, and the preparation that separates the creators who cash in from the ones who scramble.

When is Prime Big Deal Days 2026?

The headline sale runs the first full week of October, with the two main days on October 6 and 7. Amazon lists many deals days earlier, so the run-up is really a two-week window that starts in late September. Treat the exact dates as firm once Amazon confirms them, but do not wait for the announcement to start preparing. The creators who win this event do most of their work before it begins.

What to expect

Expect Prime-only deals across Amazon devices, electronics, home, kitchen, beauty, apparel, pets, and early holiday gifts. The discounts are broad and they drop all at once, which flips your job. Most of the year the scarce resource is finding a good deal. During Prime Big Deal Days good deals are everywhere, and the scarce resource is your attention. Your job becomes curating and pacing, not hunting.

The three-step preparation

Here is the whole preparation in three moves. The rest of this series walks through each one in detail.

1. Load the event deals. Pull every Prime Big Deal Days deal into one place so you can filter it down to the ones worth your audience's click, and add those to your posting queue.
2. Plan your content. Build a ranked list of the products you should make content on, prioritizing the ones you have not covered yet and the ones with the biggest payoff.
3. Schedule your posts. Space your posts across the event days so they go out steadily instead of in one exhausting burst.

How Influencer Butler helps

Influencer Butler is built for exactly this. The Promo Code Hub can load every event deal with a single Prime Big Deal Days filter. Prime Day Butler merges those deals with the products you already own and the content you already made, ranks everything by estimated earnings, and prints a checklist of what to film. The scheduler then fires your queued posts across the event window on its own.

During the event you will also see a countdown so you always know how much time is left, and a short walkthrough is one click away if you want a guided tour.

Start now. Over the next two weeks we will publish a short daily-ready series that takes you from an empty queue to a fully scheduled event. Next up: how to find and load every Prime Big Deal Days deal.