6 Amazon influencer brand pitch email templates
Copy, paste, and personalize. These six pitch email and DM templates cover the situations Amazon Influencer and Creator Connections creators actually face: first outreach to a brand you already sell for, following up, pitching after a campaign, proposing a paid collab, and reviving a brand that went cold. Every one is short, honest, and written to get a reply.
How to use these templates
Each template uses placeholders in square brackets like [BRAND], [PRODUCT], [YOUR NAME], and [STOREFRONT LINK]. Replace every bracket before you send, and change at least the first sentence so the brand can tell it was written for them. A pitch that names a specific product you already feature will always beat a generic "I love your brand" note.
Lead with proof
Open with a real number: views, clicks, or tracked orders you drove for their category.
One clear ask
Ask for one thing (a campaign, a call, a rate), not a menu of five options.
Keep it short
Under 150 words. Busy brand managers skim on their phones between meetings.
Be FTC-honest
Note that every paid or gifted collaboration is clearly disclosed in your content.
Template 1: First outreach to a brand you already sell
Warm first pitch
When to use: you already rank, feature, or drive sales for the brand's product and want to turn organic momentum into a paid relationship.
Subject: Already selling [PRODUCT] to my [NICHE] audienceHi [FIRST NAME],
I am [YOUR NAME], an Amazon Influencer in the [NICHE] space. I have been featuring your [PRODUCT] on my storefront and in my review videos, and it is one of the products my audience clicks most.
Over the last [TIME PERIOD], my shoppable content drove [NUMBER] views and [NUMBER] tracked orders on Amazon. I would love to make a dedicated video for [PRODUCT] and put it in front of more of the right buyers.
Are you open to a Creator Connections campaign or a small paid collaboration? Happy to share examples of my past work.
Thanks,
[YOUR NAME]
[STOREFRONT LINK]
Swap [TIME PERIOD] and the two [NUMBER] values for real figures from your Amazon dashboard. Even modest numbers beat none.
Template 2: The one-line follow-up
Friendly follow-up
When to use: 3 to 5 days after your first email with no reply. One short, warm follow-up often doubles reply rates.
Subject: Re: Already selling [PRODUCT] to my [NICHE] audienceHi [FIRST NAME],
Floating this back to the top of your inbox. Since my last note, [PRODUCT] has kept converting for my audience, so the timing still feels right for a dedicated video.
If someone else on your team handles creator partnerships, point me their way and I will take it from there.
Either way, thanks for making a product my audience genuinely likes.
[YOUR NAME]
Keep it to one screen. Reply in the same thread so the brand has the original context.
Template 3: Pitching after a Creator Connections campaign
Post-campaign expansion
When to use: right after a campaign video performs, while the brand can still see your results in their Creator Connections dashboard.
Subject: Loved making the [PRODUCT] video for youHi [FIRST NAME],
Thank you for the Creator Connections campaign on [PRODUCT]. My video went live on [DATE] and has already picked up [NUMBER] views and [NUMBER] tracked orders.
Because it is performing, I would love to keep the momentum going: another product from your line, a bundle video, or a set number of videos per month on a longer partnership.
Would you be open to a quick call to map it out?
Thanks again,
[YOUR NAME]
[STOREFRONT LINK]
This is your highest-conversion moment. A brand that just saw you deliver is far more likely to say yes to more.
Template 4: Proposing a paid collaboration
Paid collab with a named rate
When to use: you are ready to name a package and a price. Leading with numbers and a clear deliverable list makes it easy to say yes.
Subject: Paid video collaboration for [PRODUCT]?Hi [FIRST NAME],
I make shoppable Amazon videos for a [NICHE] audience of [FOLLOWER COUNT] across [PLATFORMS]. My reviews on similar products average [NUMBER] views and a [PERCENT] click-through to Amazon.
Here is what I am proposing for [PRODUCT]:
- One dedicated review video optimized for Amazon search
- One social post linking to my storefront
- Usage rights for your own channels for [TIME PERIOD]
My rate for this package is [YOUR RATE]. I am also happy to start commission-only through Creator Connections if you would rather test the fit first.
Per FTC guidelines, every paid or gifted collaboration is clearly disclosed in my content.
Would this work for you?
[YOUR NAME]
The disclosure line is not optional dressing. Stating that you label paid content builds trust with the brand and keeps you compliant.
Template 5: Re-engaging a cold brand
Reviving a quiet lead
When to use: a brand that went quiet weeks or months ago, ideally paired with a fresh stat or an upcoming seasonal hook.
Subject: Circling back on [PRODUCT], with new numbersHi [FIRST NAME],
We talked earlier this year about featuring [PRODUCT] and the timing was not right. A few things have changed on my side: my audience is now [NUMBER], and my last [NUMBER] Amazon videos drove [NUMBER] tracked orders.
If you are planning anything for [SEASON OR EVENT], I would love to be part of it. No pressure if not, I will keep recommending products I actually use either way.
Best,
[YOUR NAME]
[STOREFRONT LINK]
A seasonal hook (Prime Day, Black Friday, back to school) gives a cold brand a concrete reason to move now.
Template 6: The short DM version
Three-sentence DM
When to use: Instagram, TikTok, or anywhere with a tight character limit. Keep it to three sentences and one clear ask.
Hi [FIRST NAME], I am a [NICHE] Amazon Influencer and your [PRODUCT] has been a favorite with my audience. I would love to make a dedicated video for it. Open to a Creator Connections campaign or a quick paid collab? My storefront: [STOREFRONT LINK]
No subject line, no wall of text. On social, the shortest clear message usually wins.
Sending these to more than a handful of brands
Templates get you started. The problem is volume: copying, pasting, personalizing, and then remembering who you contacted and who replied breaks down fast once you are pitching dozens of brands a week. That is where the desktop app takes over.
Pitch Butler
One CRM for every brand pipeline. Prospects flow in from your research tools, you connect Gmail to send personalized pitches, and it auto-tracks replies so nothing slips.
Amazon Butler
Automated Creator Connections outreach to the brands behind your top-selling ASINs, paced with rate caps and human-like delays so your account stays healthy.
Collab Butler
A Kanban board that tracks every brand collaboration from pitched to paid, so you always know which deals are live and which need a nudge.
You still write the message in your own voice. The app handles the sending, pacing, and reply tracking. Try it with the desktop app or grab the free Chrome extension to see brand intel while you browse.
Frequently asked questions
What makes a good Amazon influencer brand pitch email?
A good pitch is short, specific, and about the brand rather than about you. Lead with proof that you already move their category (views, clicks, or tracked orders), make one clear ask, and keep it under 150 words. Personalize the first line so it never reads like a mass email, and always disclose that any paid or gifted collaboration will be labeled in your content.
How many brands should I pitch, and how often should I follow up?
Volume plus follow-up is what wins. Pitch a steady list of brands whose products you already sell or could realistically feature, then send one short follow-up 3 to 5 days later if there is no reply. A single friendly follow-up often doubles reply rates. Pace your sending so it stays human, and stop the moment a brand asks you to.
Should I tell a brand up front that a collaboration is paid?
Yes. Being clear about whether you want a Creator Connections campaign, a flat fee, or a commission-only deal saves everyone time. Separately, the FTC requires you to clearly disclose any paid or gifted relationship in the content itself, so it is good practice to note in your pitch that every collaboration is disclosed to your audience.
How do I send these pitch templates to many brands at once?
Copying and pasting works for a handful of brands but breaks down at scale. Influencer Butler's Pitch Butler is a CRM for every brand pipeline: prospects flow in, you connect Gmail to send personalized pitches, and it auto-tracks replies. Amazon Butler goes a step further and runs Creator Connections outreach to the brands behind your top-selling ASINs automatically.
What should I put in the subject line of a brand pitch?
Name the product and a reason to open. Subject lines that reference a specific product you already sell, or a result you drove, beat generic lines like "Collaboration opportunity." Keep it under about 45 characters so it does not get cut off on mobile, and avoid spammy words like "free" or all caps.
Influencer Butler is an all-in-one desktop application for Amazon creators and influencers, published by The Social Media Posse LLC. It bundles 40+ tools to automate Creator Connections work, brand outreach, commission harvesting, deal posting, and storefront and content management. Pitch Butler and Amazon Butler turn templates like the ones above into tracked, paced outreach at scale. It runs on Windows and Mac, has a free-forever tier plus a Pro plan with a 14-day Pro trial, and includes a free companion Chrome extension. Website: influencerbutler.com.