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Pitch Butler — one CRM for every brand pipeline you're working

Unified registry of brands you're prospecting, pitching, or negotiating with — imported from Creator Connections, Levanta, and Instagram extractor in one place.

What Pitch Butler does

If you're running outreach across Amazon Creator Connections, Levanta, and Instagram DMs, your brand pipeline lives in five different places — each platform's inbox, plus whatever you scribbled in a spreadsheet. Pitch Butler is the workspace that pulls them into one CRM.

Each brand becomes a card. The card moves through stages: Prospect → Pitched → Replied → Negotiating → Closed. You log every touchpoint, queue follow-up messages, and search/filter across the whole pipeline.

Pitch Butler doesn't send outreach on its own (that's what Amazon Butler, Levanta Butler, and Messenger Butler are for) — it tracks the pipeline so nothing falls through cracks.

Before you start

You need at least one source of brands populated. Pitch Butler imports from:

  1. Amazon Creator Connections — brands you've connected with via CC. Requires CC Storefront ID in the topbar.
  2. Levanta — brands you've worked with on Levanta. Requires a Levanta account.
  3. Instagram emails — brand contact emails extracted from your Instagram DMs (via the Instagram Email Collection workspace).

You don't need all three — start with whichever has the most brands. You can add the others later.

Importing your first brands

  1. Open Pitch Butler in the left nav.
  2. Click Import CC brands (the most common starting point). A Chrome window opens, walks your CC dashboard, and pulls each brand you've engaged with — automatically tagged with their current campaign status, last-message date, and any commission rate visible.
  3. Or click Import Levanta emails for the Levanta side. Same flow.
  4. Brands appear as cards in the main grid. Each card shows brand name, source, current stage, and last-touch date.

The first import is the slowest because it walks your full history. Subsequent imports are incremental.

Working a brand card

Click any card to open its detail view:

  • Stage selector — Prospect → Pitched → Replied → Negotiating → Closed. Drag to move; the timestamp records automatically.
  • Touchpoints log — every interaction you log (or that an import picked up) shows here as a timestamped row. You can add notes per touchpoint.
  • Queue message — drafts a message in your default template. Pitch Butler doesn't auto-send (you'd use a different workspace for that) but it tracks "queued" as a touchpoint so you don't forget.
  • Tags — free-form labels you apply across brands. Useful for filtering (e.g. "hot lead", "seasonal", "spring 2026").

Filtering and search

The top filter bar lets you slice the brand list by:

  • Source (CC / Levanta / Instagram / manual).
  • Stage (any of the five).
  • Tag (any custom tag you've applied).
  • Last-touched window (within X days).
  • Free-text search across brand name, notes, and tag content.

Useful workflows:

  • "All brands tagged 'hot lead' that haven't been touched in 7+ days" → who to follow up with this week.
  • "Source = CC, Stage = Replied" → who's actually responding from your CC outreach.
  • "Source = Levanta, Stage = Negotiating" → active deals to close.

Tuning over time

  • Re-import cadence — once a week is plenty. Imports are incremental and only pick up new brands or new touchpoints since last sync.
  • Tags — invest 5 minutes setting up a small tag vocabulary (3-5 tags) that maps to your workflow. More than that becomes noise.
  • Notes per touchpoint — short, factual. "Asked for rates" or "Sent product samples June 12" reads better in a year than "Good call!"

Where the data goes

Pitch Butler stores in the preseed cache. Backups happen automatically with the rest of the app's settings backup flow.

Common gotchas

  • "Import CC brands" doesn't see anything — your CC Storefront ID isn't set in the topbar. Set it and re-import.
  • Duplicate brand cards after a Levanta import — Pitch Butler dedupes on brand name; if Levanta and CC list a brand with slightly different spellings ("Acme Co" vs "Acme Co."), they'll appear as two cards. Merge manually (drag-to-merge in the card view).
  • Instagram email import shows no brand name — Instagram emails sometimes don't expose the brand name in the DM thread. Edit the card and add the brand name manually.

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